The eye on the left has not had any product applied, but the eye on the right has been treated with My Perfect Eyes and shows reduced wrinkles and puffiness (by dailymail)
It's the anti-wrinkle cream that was deemed too good to be true.
Cynics believed that it was impossible that My Perfect Eyes could fulfil claims that their $40 cream could banish wrinkles in just seconds.
But when UK watchdogs investigated complaints that commercials for the product made outlandish assertions that couldn't possibly be true, the Advertising Standards Authority (ASA) ruled that these claims were indeed accurate.
And now the My Perfect Eyes cream is making waves in the US and across the world, with one cream sold every 60 seconds globally.
The invisible concealer, which is currently on sale at $39.99 down from $69.95, is clinically proven to erase the appearance of unwanted wrinkles, fine lines and dark circles without the need for expensive and painful treatments, and within a minute.
So it works as an ideal solution for women (and men) who want an instant, transformative lift from a product they can apply at home, avoiding the need to visit a clinic and deal with needles or other invasive treatments.
The cream has also been shown to tackle the appearance of puffiness and under-eye bags.
It effectively creates an invisible veil across the under eye area, masking wrinkles and compressing puffiness.
In 2016, a television commercial for My Perfect Eyes aired in the UK featuring testimonials from customers and a voiceover making the claim that it 'appears to temporarily reverse time'.
A time lapse sequence showed the cream visibly tightening the bags under one eye over just 60 seconds.
Photographs of a woman 'before' and 'after' using the product showed that the puffiness under her eyes and her crow's feet wrinkles had decreased.
A UK dermatherapist, Dr Hugo Kitchen, was then heard praising the performance of the cream based on detailed before and after scans.
The manufacturer, My Perfect Cosmetics Company, presented evidence from a trial to verify the cream's effects.
A skin consultant also agreed that it worked. The ASA said: 'The consultant confirmed that the product contained ingredients which dried out when applied to the skin and formed a film.
Again, the left eye shows the skin without My Perfect Eyes and the right eye has had the product applied. The right eye shows how the cream banishes fine lines and wrinkles(by dailymail)
Read More in Daily Mail